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Smashed Pale Ale is light and refreshing, a fusion of the traditional and modern. Caramel and hints of Toffee and finished with a modern American hop providing Tropical and Passionfruit notes. Cider is a hugely popular drink in the UK – so much so, it is drunk here more than anywhere else in the world. Research from 2019 shows an average UK household brings home approximately 33 litres of cider every year. It isn’t hard to see why the drink is consumed all year round. The delicious sweetness from apples and the sharpness from the alcohol, rounded off with a light fizz is the perfect accompaniment to any beer garden soirée or a picnic in the park. Spiced or mulled versions have also become well-liked during the festive period, and a lighter but just as sweet alternative to mulled wine. Blanc de Blanc refers to sparkling wines made in the Champagne region that only use white grapes – many champagnes use red Pinot Noir grapes – and this makes for an elegant and refined style of wine. This alcohol-free version is no different. Made using exclusively Chardonnay grapes, which are then aged briefly in oak barrels, this wine has a nose of orchard fruits and more green apples on the palate. Though missing the tell-tale toastiness of champagne, pleasing tasting notes are still present: it tastes special. Great to enjoy as a celebratory aperitif or when you just want to treat yourself. Creative brand expert Mark Harrison, former MD of Cheetham Bell Manchester and Global Business Lead at Mother London, has joined Manchester alcohol-free brewer, DRYNKS Unlimited as Brand Partner to spearhead an acceleration of its alcohol-free brand SMASHED. The Smashed range uses the finest British ingredients to create authentic tasting beers and ciders and then the alcohol is gently removed in a low impact cool vacuumed environment which maintains the same bubbly, personality, character and flavour of the full alcohol version. All Smashed drinks are vegan, gluten free (where possible), low in sugar and contain less than 100 calories.
Smashed Cider - A wonderful alcohol-free cider from Smashed!
According to the numbers, growth is being dominated by no- and low-alcohol lagers from established alcohol brands, but there is space for a British brand focusing entirely on 0% drinks. The choice of no and low alcohol drinks is vast, from convincing alcohol-free beers to genuinely delicious fizz and thoroughly grown-up soft drinks – not to mention the number of fabulous gin alternatives. If you want a bit more info on no and low alcohol drinks, our buying guide below goes through the basics. Otherwise, scroll on for our list of the best – there’s bound to be something that tempts you away from your next hangover. Smashed products will be available from Booths stores, wholesaler Matthew Clark’s outlets, Redemption bar, London, and Brunning & Price pubs We may be all about the 0% but we are 100% focused on creating a collection of alcohol-free drinks. Richard Clark, Founder and MD of Drynks Unlimited said: “The last 0.5% of alcohol is the hardest part to remove. That’s why the majority of ‘alcohol-free’ drinks on the market are low alcohol (0.5% or above), very few are truly 0%. This market-leading technology means we are the first British-based drinks company to produce alcohol-free drinks that deliver exceptional taste and an authentic experience.
DRYNKS Unlimited own the only 0% brewery in the UK which uses pioneering cool vacuum distillation technology to produce alcohol free drinks that taste so good you wouldn’t know there wasn’t any booze in them. All Smashed drinks start life as real craft beer and cider (between 5% - 5.7%) and they are gently dealcoholised which retains the DNA of the original drink. The business invested in this process because it delivers a quality taste experience that consumers crave. While you might think cider without alcohol is just apple juice, don’t be misled as it has a very different taste! Non-alcoholic ciders are not as sweet and aim to give drinkers the same distinguishable tangy notes that the traditional drink has. Alcohol-free cider also tends to be lower in calories, making it a favourable option for those looking out for their health or their weight. How is it made? Craftily brewed then all the alcohol is swept away to leave only pure satisfaction – Smashed Cider is a unique, crisp and lightly carbonated cider. It is pure refreshment with a perfect balance of sharpness, sweetness and bite. A golden slightly opaque sparkling liquid with a fresh inviting aroma of English apples.
Smashed Cider Bottle - Alcohol Free Drinks
We tried two of Drynks’ range: Smashed Citrus and Smashed Cider. The former is a hoppy, lemony beer that comes in at just 99 calories, while the latter is a crisp cider at only 84 calories. In both cases you have the choice of a bottle or a can. There is also a more traditional beer in the form of Smashed Hops and the company is also bringing out the fruitier Smashed Berry. Dochus Smokey IsleRichard’s vision: “Our mission is to create a portfolio of alcohol-free brands that deliver an ethically sourced, authentic, natural taste that will let drinkers forget that they aren’t drinking something alcoholic. We are the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit that gently dealcoholises full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.” Browse the alcohol-free section of your local supermarket or favourite online retailer and you'll notice that many non-alcoholic beers, wines, spirits and ciders on the real and virtual shelves do contain a little alcohol – up to 0.5% ABV (alcohol by volume) in many cases. 3. Is alcohol-free cider healthy? Another well-liked name in the cider sector is Magners, which has been producing its drinks since 1935. Among their selection of classic blends which include Original, Dark Fruit, and Rosé, is the 0.0%, offering a refreshing alcohol-free alternative to the original Irish cider recipe. Craft alcohol-free ciders Alcohol Free Cider is a refreshing and delicious alternative to traditional alcoholic cider. Made with the same high-quality ingredients and careful craftsmanship, this cider offers all of the flavour and aroma of traditional cider without the alcohol content. Perfect for those who prefer not to drink alcohol, are designated drivers, or simply want to enjoy a refreshing and tasty beverage without the side effects. Available in a variety of flavours, Alcohol Free Cider is a great choice for any occasion. In the on-trade, Smashed products will also be available in Redemption bar, London, and Brunning & Price pubs.
no-alcohol lager launch Drinks firm claims first British-made no-alcohol lager launch
He will support Richard Clark and the DRYNKS marketing & sales team to develop a strategic brand narrative, brand plans and creative executions for the Smashed and DRYNKS Unlimited brands. Golden, slightly opaque sparkling liquid with a fresh inviting aroma of English apples. The taste delivers pure refreshment with a perfect balance of sharpness, sweetness and bite. The initial refreshing upfront green apple taste is perfectly complimented with a great mouthfeel and a satisfying astringent mature English cider finish. Mark Harrison has held senior positions at Cheetham Bell, M&C Saatchi, Karmarama and Mother and brings with him a wealth of experience and insight from working on some of the UK’s leading FMCG and retail brands, including Morrisons, Boots, Costa, Iceland, John West and Stella Artois. We liked the discernible bitter orange flavour, which was reminiscent of a natural, zesty marmalade, and the fact that it’s free from preservatives, flavourings, artificial colours and sweeteners. Serve perfectly chilled over ice with a slice of blood orange or a shaving of rhubarb for extra points. And if orange isn’t your bag then the Floral Fizz and Spicy Ginger Fizz are equally delightful. was the year CBD found its way into almost every product in existence, and alcohol-free beer has not escaped the treatment, thanks to the efforts of Hop & Hemp. The company’s beer range uses traditional alcohol-free creation methods to produce a range with no more than 0.5% alcohol, but with the added bonus of 8mg of CBD per bottle. The result is a range that provides the flavour of beer without the hangover – and with the potential of additional de-stressing benefits.For those of us avoiding alcohol but still wanting to get into the spirit of the day, Christmas drink options have been traditionally on the weak side. But not in 2019. With the drinks industry seeing significant innovation over the past year when it comes to alcohol-free and low-alcohol drinks, the available options for a festive but hangoverless tipple at Christmas are now dramatically better than they once were. Similarly, anyone walking a careful line when it comes to alcohol might do better to avoid beverages that look, feel and taste like the hard stuff and opt for one of the number of specifically designed soft drinks, spritzes and tonics on the market instead. What should I look for? Richard adds: “Product quality in the nolo (no and low alcohol) category is mixed to say the least. Some smaller brands are great tasting whilst sadly some of the recent launches do not help create the right consumer perceptions of the sector. We definitely don’t ‘part-ferment’ and we never boil the original great tasting alcohol drink. We strive to have multi-dimensional drinks that deliver on taste and experience.
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